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Four Pillars or Content Marketing

Content marketing has become very popular during the digital age. Well, what are the 4 most important pillars of content marketing.

1) Emotional - feel something while reading (Ex:smile, laugh, funny) at a emotional level.

2) Information - alongside factual data, content should be able to explain how to or what to do or where or why etc or how it effects day 2 day life examples.

3) Aspiration - create content to inspire to set goals or changes they should to improve quality of life or deal with problems. This could enable people to act in social media with likes or shares.

4) Identity - when we write content we should focus specific audience (again depends on the topic) which may be 5% of the audience but it should compel them with good information so that they will become your return visitor. Also keep in mind in which media you are sharing this information such blog or social media or linkedin or snapchat.

Community management is also important when your share the content across so…
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What are assisted conversions?

If a customer lands onto your website using a link of an ad-campaign and left  your website after few clicks. After 1 or 2 weeks time he/she comes back from search or direct or affiliate link and place an order with your website then those conversions called assisted conversion. These metrics will greatly help the marketers to understand search marketing response and value created by paid campaigns. 
Cookie length matter with these conversions - generally if the buying cycle is 2 months adjust the cookie length accordingly so that google analytics give you more insights of the customer behaviour and click source.

Emotional Intelligence

Emotional intelligence is the "something" in each of us that is a bit intangible. It affects how we manage behavior, navigate social complexities, and make personal decisions to achieve positive results.



Emotionally intelligent people can pinpoint their feeling using exact word like nervous, irritated and frustrated etc instead just saying i'm feeling bad.

Emotionally intelligent people are more curious about the people they care and around them which enables empathy within them which is a road to high-IQ levels.
Emotionally intelligent people embrace change and they make plan of action to adapt themselves as they know fear of change is paralysing to their success and happiness.
Emotionally intelligent people can judge the other person's character as they can imagine what the other person is traversing through from their shoes. For more information refer to: Emotional Intelligence
Emotionally intelligent people never let anyone take away their joy and consider others opin…

Multi Tasking vs Single Task - Brain Capabilities

A new study conducted at Stanford university indicates that the multitasking people are less efficient than to those who do single task at a time as brain lacks capabilities to complete both the tasks efficiently. People who feel they have a special skill of doing multiple tasks at time are even worse than those who do one task after the other because the brain was unable organize quickly, move on to the next task quickly to recollect and process the information and filter irrelevant information.



Another observation at university of London, Multitasking (cognitive tasks) actually lowers IQ levels in men to that of an 8 year old and it's required you to do one task at a time especially where you required cognitive abilities to complete the tasks.  So, Don't write an email to the subordinate while watching football match. 
 Anterior cingulate cortex is the important area in your brain which causes empathy, cognitive and emotional control. Brain density around this area is very low…

Paypal Referral Traffic Exclusion - Google Analytics

​ If you are running an adwords campaign and one of your payment methods is direct paypal in your domain and facing difficulties to track the adwords conversions, below source of info/process will certainly be helpful to overcome the issue.

What you need:
1) Must be using ​G​ oogle ​​ analytics universal tracking code.
2) Paypal must return the customer to your domain once payment has been completed.
3) Adwords conversion tracking code must be installed in the success.html (example) page to track the conversions. 
4) Now begin the process below.



​Source: http://goo.gl/Mde6z1

Make sure you add paypal.com in the 8th step. This will help you to exclude the referral traffic from paypal via (after payment) conversions and append the visit to success.html to adwords transactions/conversions.  Paypal Referral Traffic Exclusion process will greatly help you enable the conversion optimizer to your campaigns in adwords and get more accurate analytics data.
Hope this helps.
Thank you!

Pros of Facebook Advertising

4 R's that encourage facebook advertising

Reach :- You can reach many audience very quickly.
Relevance :-  Can edit the target audience to filter the unwanted reach.

Repetitive :- You can target the same group of chosen audience on successive days/weeks/occasions.

Responsive :- You can observe & measure the response from the audience quickly.





Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets. 



Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Srikanth Akella's invitation is awaiting your response

Srikanth Akella would like to connect on LinkedIn. How would you like to respond? Srikanth Akella

Webmaster Tools: Mobile Usability reports.

Google has released a new feature to track the mobile usability issues in webmaster tools. A link has been placed under Search Traffic in left menu of the webmaster Tools interface. 
Mobile usability reports show usability errors of various types such as Viewport not configured, touch elements too close, small font size, flash usage, content not sized to viewport. One can observe all these in the below image to get better idea.



How to use mobile usability reports?
Webmasters can start using this report to measure the mobile webpages performance and corresponding errors. This report helps to identify the grey areas and fix them to make the website compatible for several devices.
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I'd like to add you to my professional network on LinkedIn

Srikanth Akella would like to stay in touch on LinkedIn. Srikanth AkellaSr Manager at Bip & Sum Software SolutionsHyderabad Area, India

Various Reasons for Website Page Exits

Let's understand the difference between Exit rate and bounce rate. During a session if the visitor views multiple pages and leaves at a certain point will contribute to Exit rate. If the visitor leaves the page as soon as after landing on the page without pageviews will contribute to Bounce rate. Page exit of any form, including bounce rate criteria, will be used to compute the page exit and reversal is not true.
Also Read: User Behavior Causes of Bounce Rate.Behavior:Exit Rate vs Bounce Rate


1) Bad Navigation one of the main reason why a visitor leave your website. Visitor often confuse how to find the related content or unable to identify the links to your important sections due to bad navigation. Group all the important links of your website and place them in main menu and don't bury the links into the content.
2) Too Many Ads may cause the website visitor leave your website which often causes to page exit and bounce rate as well. This occurs by clicking on the ad or annoy…

Google Pirate Algorithm and Other Updates

Google Rolled out Pirate algorithm update and many torrent sites were affected.

Sitemaps: We all know that sitemap submission is an important part of the optimization and XML sitemaps are big in size downloaded less frequently than RSS/Atom feeds which are quite small with latest updates only.Never include the duplicate pages of the canonical pages as they the original copy has been already included. Also, Don't include the url's blocked by robots.txt into the sitemaps.
How to bring your local business into online to improve the common goals such as increase revenue? Maile Ohye explains it indetailed:



Get your local business listed in local business search results of google by creating a google plus page. Once you fill the form with correct address, google will send you a post card with a PIN number to be entered online in your account to verify the store presence. Once you are done with the verification process your business listing will appear in the maps and local search r…