Skip to main content

Starting a Project Successfully

"A Good Start is half done". An effective project manager should overcome the challenge of optimizing time during this stage as several elements and people come into picture in which lot of time is consumed to decide and makes it difficult to carry the initial momentum. With experienced Project managers this stage can be short and successful.

A project manager sets out and adopt a project life cycle in which he defines range of activities and tasks and the order in which the tasks needs to be undertaken and executed. Most of the advanced projects will be disintegrated into several smaller projects and shall be run in parallel to share the same final goal in order to optimize the time and resources.

Small projects in turn will have their own life cycle and people involved in these project operate in different ways to deliver and in contrast the people in the long term project life cycle operate in a more relaxed manner which give raise to frustration and conflicts among the people and towards the project planning. An effective project manager should deal with these situations more appropriately.

Most of the senior managers believe that the project life cycle can take care of the advanced project complexities and there by project success. But in reality the success of the project depends on the skill of the project manager and interpretation of the project life cycle material. Following project life cycle blindly doesn't ensure success and it is often misleading to consider that completing the tasks in the life cycle will complete the project. Instead it's always important to understand the underlying themes which organization is seeking desperately to pursue, which can be represented in below 4 themes during the project initiation phase.

  1. Stake Holders Management
  2. Build the Business Case
  3. Start the Long lead activities
  4. Define early roles and responsibilities
Accurate management of the above 4 themes which are quite time consuming and should be carefully managed in advanced project especially where the scope and scale of work are usually far greater than a standard project. Management  and control of these above 4 steps will help the project through early stages and these 4 steps shall be referred quite often across the project life cycle.


Popular posts from this blog

Four Pillars or Content Marketing

Content marketing has become very popular during the digital age. Well, what are the 4 most important pillars of content marketing . 1) Emotional - feel something while reading (Ex:smile, laugh, funny) at a emotional level. 2) Information - alongside factual data, content should be able to explain how to or what to do or where or why etc or how it effects day 2 day life examples. 3) Aspiration - create content to inspire to set goals or changes they should to improve quality of life or deal with problems. This could enable people to act in social media with likes or shares. 4) Identity - when we write content we should focus specific audience (again depends on the topic) which may be 5% of the audience but it should compel them with good information so that they will become your return visitor. Also keep in mind in which media you are sharing this information such blog or social media or linkedin or snapchat. Community management is also important when your share the content

Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets.  Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Webmaster Tools: Mobile Usability reports.

Google has released a new feature to track the mobile usability issues in webmaster tools. A link has been placed under Search Traffic in left menu of the webmaster Tools interface.  Mobile usability reports show usability errors of various types such as Viewport not configured, touch elements too close, small font size, flash usage, content not sized to viewport. One can observe all these in the below image to get better idea. ​ How to use mobile usability reports? Webmasters can start using this report to measure the mobile webpages performance and corresponding errors. This report helps to identify the grey areas and fix them to make the website compatible for several devices.