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Showing posts from April, 2014

How Internal Links help to Gain Search Traffic

Internal links are the references given to different pages within the website.
Search engines will count these internal links or references from different pages to a specific page, say A, as impressions to page A which that they would like to rank or eligible to rank. Search engines consider those pages with relevant impressions to a specific page A from different pages or internal links should be relevant to the page A topic or contents of the topic.These internal links tend to bring lot of relevance to Page A provided the anchor text & page contents of the sources from which page A received impressions should also be relevant to the contents in page A.
Example: An Insurance Page with several internal links from Movies pages may not  be very relevant to the contents of the Insurance page though the anchor text used is related to the contents of the insurance page. Hence it's not just the internal links are sufficient but the contents/theme of the page from which Insurance pa…

Status Codes - 404 vs 410 explained

Whenever a search engine bot request a page web server sends a status 200 which means every thing is fine but if it returns:

404: Page not found and you may come back.
410: Page not found and please do not come back or no need to come back.
200: OK

Some property and classifieds listings will get indexed and they can use this 410 response status to make sure their listing no longer exists in the index and no need to come back. The property and classifieds listings expire very fast as soon as the deal closed and in those scenarios webmasters can use <meta http-equiv="expires" content="date">.

If you wanna continue with the page content in a different URL you can also use the below technique to move the content permanently.

301: Search engine friendly permanent redirection i.e the page has been to moved permanently moved to a new location. This redirection can also be used if you have multiple urls to reach a single page and use canonical url to make sure if t…

How to verify your website in Google Webmaster tools?

Google asks to choose a verification method to ensure the identity of the website before they allow webmasters to add their sites and allow corresponding sitemaps.

1) Add a meta tag

Google display's the meta tag with verification code and you need to include it into head section  of your website which you would like to verify and then upload it into your root web server for further accessibility of googlebot to verify the site upon clicking the verify button.

2) Upload a html file.

Google offers you to download a html file which includes verification code in it. We need to upload that file into the root section of the webserver where the website has been hosted and then click verify. Google then access the file via given URL and make allows you to further submit your sitemap.

3) Add a new DNS record:

Verify your domain name via service provider such as name.com or 123-reg.co.uk. In order to use this method, webmasters must be able to access domain name provider or hosting provide…