How to verify your website in Google Webmaster tools?

Google asks to choose a verification method to ensure the identity of the website before they allow webmasters to add their sites and allow corresponding sitemaps.

1) Add a meta tag

Google display's the meta tag with verification code and you need to include it into head section of your website which you would like to verify and then upload it into your root web server for further accessibility of googlebot to verify the site upon clicking the verify button.

2) Upload a html file.

Google offers you to download a html file which includes verification code in it. We need to upload that file into the root section of the webserver where the website has been hosted and then click verify. Google then access the file via given URL and make allows you to further submit your sitemap.

3) Add a new DNS record:

Verify your domain name via service provider such as name.com or 123-reg.co.uk. In order to use this method, webmasters must be able to access domain name provider or hosting provider and include a new DNS record given for verification purpose.

4) Google Analytics:

Register with Google Analytic's and upload the tracking code into your site for the web metrics. This will also allow the webmasters to verify the domain.

For More information visit : https://www.google.com/webmasters/tools/home?hl=en

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Gartner Survey on Digital Marketing Impact

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Causes of bounce rate:

1) Usability issues

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2) Site Design

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