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Showing posts from May, 2014

Evaluation of a webpage vs SERP's

How to evaluate a webpage to perform well in search engine results page (SERP's) and give the user a better experience? Search engines literally dominated the usage of internet and they continue to play such role with most relevant and accurate responses for the given user search queries. Search engines are also deciding the ways to use the internet as they are helping the internet users not only by crawling, indexing and updating the web (billions and trillions of webpages) but also responding with faster, accurate, helpful results on demand of what user are looking for from their index. Hence search engines put highest price and value around quality and user experience of each SERP in response to the user query. So, It's obvious search engines choose the best, informative, high-quality and helpful webpages to display in their search results page.   How do search engines choose best quality webpages? Search engines use a bot (nothing but a software program) to crawl and

Internal Linking Architechture and Insights

A good navigation will help visitors and search engines to navigate and crawl respectively within the website to ensure all the related topics are more accessible for the users and search engines. Like, I mentioned in my internal links post search engines can't understand the links after performing a search and pull downs. Also, they won't perform any search on your behalf to understand the several important internal links available after the search. Hence it is strongly recommended to make the links to important sections of your website available within several clicks or possibly on the home page. As a part of optimizing the Internal links develop multiple pages with at least or more than 300 words to describe a specific topic and it's subsequent topics. Don't practice this task as a part of generating multiple pages.   in detailed with exclusive & meaningful content. This would help to generate more internal links while expanding the content, which will