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Evaluation of a webpage vs SERP's

How to evaluate a webpage to perform well in search engine results page (SERP's) and give the user a better experience?

Search engines literally dominated the usage of internet and they continue to play such role with most relevant and accurate responses for the given user search queries. Search engines are also deciding the ways to use the internet as they are helping the internet users not only by crawling, indexing and updating the web (billions and trillions of webpages) but also responding with faster, accurate, helpful results on demand of what user are looking for from their index. Hence search engines put highest price and value around quality and user experience of each SERP in response to the user query. So, It's obvious search engines choose the best, informative, high-quality and helpful webpages to display in their search results page.  

How do search engines choose best quality webpages?

Search engines use a bot (nothing but a software program) to crawl and index the webpages of various portals to build or develop a database of crawled/indexed pages using which they construct the SERP's dynamically each time in response to the queries received from the search engine users.

Search engine bot identifies and process several signals and attributes of the overall website and each individual page before they include the website and store webpages in their index. Typically, a search engine bot covers more than 100 signals and multiple page components. This analysis covers answers, title, snippets, links, related searches and entity information. Also, Most of the search engines are very serious about the spam, low-quality, thin content pages and black-hat seo techniques. They have already evolved with advanced technologies to identify the spam content and filter the web for high-quality and information rich webpages in order generate the best SERP's.


Optimization of a website is often classified as on-page and off-page evaluation. Webmaster must focus more intensely on the on-page optimization for better user experience with easy navigation and helpful information along with the effective captions that today’s users demand.

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