Skip to main content

How Internal Links help to Gain Search Traffic

Internal links are the references given to different pages within the website.

Search engines will count these internal links or references from different pages to a specific page, say A, as impressions to page A which that they would like to rank or eligible to rank. Search engines consider those pages with relevant impressions to a specific page A from different pages or internal links should be relevant to the page A topic or contents of the topic.These internal links tend to bring lot of relevance to Page A provided the anchor text & page contents of the sources from which page A received impressions should also be relevant to the contents in page A.

Example: An Insurance Page with several internal links from Movies pages may not  be very relevant to the contents of the Insurance page though the anchor text used is related to the contents of the insurance page. Hence it's not just the internal links are sufficient but the contents/theme of the page from which Insurance page receiving the internals does matters quite often.

Google measures these internal links and list them under Search Traffic > Internal Links in google webmaster tools to help the webmaster to quickly analyse the page links and make changes and help to maintain the website themes hold very tightly especially the website host content of different categories such as news, articles,  e-retail, classifieds etc portals.

It is also advisable to maintain decent out going internal links in each of the pages and decent score would be max of 100 links in a page and there is no hard and fast rule about min or max links on a page. But webmasters must ensure they set a limit on no of internal links depending upon given situation after reviewing their Crawl Errors section in webmaster tools. As long as the pages are crawl-able, relevant and links are not spam you won't find any issues with limit on internal links.

Generally internal links helps the visitors to navigate from one page to another, add value to the pages in search rankings while spreading the link value for multiple pages from multiple links and defines or helps to understand the hierarchy of the website link profile.

Make your links crawlable and what you should avoid:

The webmaster must ensure that the links given are easily accessible and understandable for the search search engines to make them crawl and follow the other pages to get those pages indexed. It is advisable to define the links using html instead of javascript and other plugins. Also, Include a sitemap that helps to give links to all the pages of your site. In case your site is too large you may wish to give links to all the important categories and subcategory section and include more sitemaps or archives to cover the rest of the pages. Here is the list of links search engines may find it difficult to access and you may want to avoid to get crawled:

  1. Internal links present in Javascript or plugins
  2. Links blocked by robots.txt file or robots "nofollow" meta tag or rel="nofollow".
  3. Links that appear after performing a internal website search or form submission.
  4. Links in Frames and Flash plugins.
  5. Pages with tens and thousands of links.

How to build Search engine friendly External or Internal links?

Add high quality, meaningful and relevant content to compel other websites to make your website link from their website to gain inbound links with relevant anchor text.

  1. Give links to other pages/parts of your site from the relevant key terms in your content. 
  2. Adding keywords in main navigation, side links and bread-crumbs.
  3. Create Navigation to most profitable pages using best possible key terms.
  4. Add keywords in the alt text while giving links from images.
  5. Use keywords to construct the url's which best defines the page.



Comments

Popular posts from this blog

Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets.  Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Four Pillars or Content Marketing

Content marketing has become very popular during the digital age. Well, what are the 4 most important pillars of content marketing . 1) Emotional - feel something while reading (Ex:smile, laugh, funny) at a emotional level. 2) Information - alongside factual data, content should be able to explain how to or what to do or where or why etc or how it effects day 2 day life examples. 3) Aspiration - create content to inspire to set goals or changes they should to improve quality of life or deal with problems. This could enable people to act in social media with likes or shares. 4) Identity - when we write content we should focus specific audience (again depends on the topic) which may be 5% of the audience but it should compel them with good information so that they will become your return visitor. Also keep in mind in which media you are sharing this information such blog or social media or linkedin or snapchat. Community management is also important when your share the content

Developing a Holistic SEO & Online Strategy

 Identify the components of your business which may include Rich Media experience to interact with Videos, Social Media, Community Forum, Blog, Mobile Website/APP and a cool Website. Try to figure out how these components are connected which may defines your visitor journey to conversion(s). Now we shall go through the steps of building Search Engine Optimization strategy.  1) Searcher Persona Workflow: Typically, a visitor journey will follow the steps shown in the below diagram. Firstly, visitors enters a search term to perform a Search in a search engine. Secondly, visitors will look for relevant results in SERP to click and enter a website which may offer the intended information, products or services.                                  Figure 1.1 - Searcher Persona Workflow   Third, visitors may go through the content of your page(s) if the visitor selects your result in search page and then goes to the last step of conversion provided if the visitor(s) satisfy wit