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Showing posts from July, 2014

How To Decrease Website Bounce Rate

What is a bounce rate? Bounce rate is a percentage of single page visitors to a website. Most website owners like the visitors to participate/complete in either macro or at least micro conversions to monetize their website or to increase the loyalty. Micro conversions include fill out a form, read more, subscribe to newsletter etc. Macro conversions are to register with website or buying a product or service.


But if the visitor bounces soon after landing on the page it indicates: 
1) Visitor didn't find what he's looking for  2) The website/page is too difficult to work with (Ex: taking too much time to load, Many pop-ups or ads)
How to overcome Bounce rate issues?
Use the benchmark averages of bounce rate given below and define your expectations/goals inline with industry standards.  Retail/E-commerce Sites: 20-40%Lead Generation: 30-50%Content Websites: 40-60%Blog: 70-85% Landing Pages: 70-80%Service Sites: 10-30% Tip: For low organic traffic retail sites and lead generation…

Best Practices to Capture and Engage using Visual Content Marketing

When it comes to content marketing there is a fierce competition via online media. So, it's time to power-up your content with high quality, enticing and attractive with visuals to grab the attention of the target audience. Visuals help you to increase the user/customer engagement, loyalty and conversions. Social media sites such as Facebook, Twitter have started accommodating more videos and images on to their news feeds or posts to grab more attention and participation of the visitors to increase the engagement and returning visitors. Pinterest, being 4rth best social media site, is taking steps to accommodate more visuals into their feeds for better user experience. Not convinced? Read below reasons how visual content helps.



"A picture speaks thousand words." 1)) Visual content grabs the attention of target customers/visitors. Huge volumes of content units are generated on Daily basis with 2 million videos and 140 million tweets. With all those content which is free …

HootSuite Helps to Manage Your Social Streams

Hootsuite.com help to manage all your social profiles at one place. Webmaster/Social-Media-analyst  can compose and send updates to their facebook, twitter and many other social media streams such as pinterest, linkedin and Google+.

Hootsuite offers the following solutions to any website owner who want to manage social streams/activities quite easily at one place:



Social Media Management: 
Manage your entire social lifecycle from one dashboard by scheduling Tweets and Facebook posts. To measure your social ROI you can create and customize analytics reports.
Streamline your workflows to share and assign tasks and receive real-time notifications. Distribute workload amongst team members irrespective of location and access  conversations.
Scale your team securely without sharing your passwords and work together with clients and team members to increase productivity with appropriate permission levels.
Social Marketing: 
Optimize the influence of the social outreach. Build globa…

Important Steps in Executing the Project.

After planning in the project management the project will enter into the Executing the project. Various techniques to execute the project includes:

Techniques and Tools: Executing the baseline project plan: The job of the project manager is to initiate the execution of project activities, acquire and assign resources, orient and train new team members, keep the project on schedule, and assure the quality of project deliverables.Monitoring project progress against the baseline project plan. Using Gantt and PERT charts  can assist the project manager in doing this.Managing changes to the baseline project plan.Maintaining the project workbook. Maintaining complete records of all project events is necessary. The project workbook is the primary source of information for producing all project reports.Communicating the project status. This means that the entire project plan should be shared with the entire project team and any revisions to the plan should be communicated to all interested part…

Google Launches Cookiechoices.org

Cookie policy in europe law insists that the website owners must give information about the cookies installed in their website user/visitor systems. Cookies help the website to store the information locally in the web browsers of the visitor to track the future visits and advertising purposes. 
Cookiechoices.org is produced by Google to provide the publishers with easy-to-implement tools to help publishers, which can help them meet their legal obligations to get user consent. These tools also help to gain appropriate consent on websites and mobile apps. For mobile apps one-time pop-up alert is adequate you can customize the language in which you can present the alerts. 
For the ease of Implementation google provides code examples for both forms of 2 basic tools they offer such as 1) splash screen and 2) navigation bar.