Important Steps in Executing the Project.

After planning in the project management the project will enter into the Executing the project. Various techniques to execute the project includes:

Techniques and Tools:

Executing the baseline project plan: The job of the project manager is to initiate the execution of project activities, acquire and assign resources, orient and train new team members, keep the project on schedule, and assure the quality of project deliverables.
Monitoring project progress against the baseline project plan. Using Gantt and PERT charts can assist the project manager in doing this.
Managing changes to the baseline project plan.
Maintaining the project workbook. Maintaining complete records of all project events is necessary. The project workbook is the primary source of information for producing all project reports.
Communicating the project status. This means that the entire project plan should be shared with the entire project team and any revisions to the plan should be communicated to all interested parties or stakeholders so that everyone understands how the plan is evolving.

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Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets.

Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

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Identify the components of your business which may include Rich Media experience to interact with Videos, Social Media, Community Forum, Blog, Mobile Website/APP and a cool Website. Try to figure out how these components are connected which may defines your visitor journey to conversion(s). Now we shall go through the steps of building Search Engine Optimization strategy.
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Figure 1.1 - Searcher Persona Workflow Third, visitors may go through the content of your page(s) if the visitor selects your result in search page and then goes to the last step of conversion provided if the visitor(s) satisfy with your products/services that you are offering and …

User Behavior Causes of Bounce Rate

No interaction whatsoever with entrance/first landing page of your website by the visitor during a session shall be treated as bounce rate.

Causes of bounce rate:

1) Usability issues

    Bookmark a page to load in a browser tab everytime user opens a new browser and not interacting with the page can be considered as bounce rate.

    Several other attributes constitute to user behavior that can be considered as bounce rate.

2) Site Design

    Though the pages are tagged properly and still experiencing the high bounce-rate try change the design and layout of the landing pages.

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You can do very less about the this case except changing the time settings in analytics to appropriately measure your bounce rate.

4) Single page sit…

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