Skip to main content


Showing posts from September, 2014

User Behavior Causes of Bounce Rate

No interaction whatsoever with entrance/first landing page of your website by the visitor during a session shall be treated as bounce rate. Causes of bounce rate: 1) Usability issues     Bookmark a page to load in a browser tab everytime user opens a new browser and not interacting with the page can be considered as bounce rate.     Several other attributes constitute to user behavior that can be considered as bounce rate. 2) Site Design     Though the pages are tagged properly and still experiencing the high bounce-rate try change the design and layout of the landing pages.     Optimize the pages with relevant search terms that bring more users.     Use Menus with links that can lead to more appropriate information which user may find relevant (or intended to visit) to the entrance page. 3) Found the information required quickly and left the page. You can do very less about the this case except changing the time settings in analytics to appropriately measure your bounce rate. 4) Singl

Local Inventory Ads - Digital Marketing Updates

Local inventory ads now available in the USA, UK, France, Germany, Japan and Australia. Local inventory ads help the shoppers to check the availability of the item at their nearest store before they visit and 83% of the shoppers are using store-only product ads now available on desktop devices. This would allow the retailers to list their inventory to right customers at the right time. Local inventory ads help the customers to find the low price options during the times of online out of stocks and last minute shipping cost increase. Local inventory Ads Google Manual Actions on PBN's Private blog network? Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for "thin content" spam. what type of queries trigger the structured snippets from showing up in the search results? Structured snippets are avai

Monitor your links to Disavow

Sometimes we find it too hard and unable to understand the facts behind drop in the rankings and traffic. One of the best places as a webmaster/website owner is to visit the Links to Your Site section in the Google webmaster tools. Review all the three sections "Who links the most", "Your most linked content" and "How your data is linked" and record all changes to compare with your previous data to observe and understand the changes. I recommend, all the webmasters should maintain a back-up of these metrics periodically and If you don't have the past data please start taking backup's from now onwards. In either case, follow the below steps: 1) Identify the links which are relevant and try to analyse the strength of the links. 2) Identify the links which are not relevant. 3) Try to find out the links with repetitive/irrelevant anchor text from both sets you identified in step 1 and 2. 4) Based on the Strength and Anchor Text of the li