Skip to main content

Local Inventory Ads - Digital Marketing Updates

Local inventory ads now available in the USA, UK, France, Germany, Japan and Australia. Local inventory ads help the shoppers to check the availability of the item at their nearest store before they visit and 83% of the shoppers are using store-only product ads now available on desktop devices. This would allow the retailers to list their inventory to right customers at the right time. Local inventory ads help the customers to find the low price options during the times of online out of stocks and last minute shipping cost increase.

Local inventory Ads


Google Manual Actions on PBN's Private blog network?

Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for "thin content" spam.

what type of queries trigger the structured snippets from showing up in the search results?

Structured snippets are available for Company profiles, Superheros, products, Events, Places & People. Basic disadvantage with this snippet information in the search results may disappoint the publishers that it could reduce the SERP's CTR as information readily available in the search results.

Public release of the ".scot" domain name, a new top-level domains which become available now.


Labels:

Comments

  1. VomailJanuary 25, 2018 at 3:34 PM

    It sounds like a nice advertising service. I’d like to give it a try. Online marketing is a must for any business to stay in the game these days. I also do digital marketing for my website. I usually do PPC Advertising, but I would like try new ways to advertise my business.

    ReplyDelete

Post a Comment

Popular posts from this blog

Developing a Holistic SEO & Online Strategy

Identify the components of your business which may include Rich Media experience to interact with Videos, Social Media, Community Forum, Blog, Mobile Website/APP and a cool Website. Try to figure out how these components are connected which may defines your visitor journey to conversion(s). Now we shall go through the steps of building Search Engine Optimization strategy. 
1) Searcher Persona Workflow: Typically, a visitor journey will follow the steps shown in the below diagram. Firstly, visitors enters a search term to perform a Search in a search engine. Secondly, visitors will look for relevant results in SERP to click and enter a website which may offer the intended information, products or services.



Figure 1.1 - Searcher Persona Workflow   Third, visitors may go through the content of your page(s) if the visitor selects your result in search page and then goes to the last step of conversion provided if the visitor(s) satisfy with your products/services that you are offering and …
1 comment
Read more

Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets. 



Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.
3 comments
Read more

Google Panda for Low Quality Web Pages

"Google's Panda update 4.0 is aimed at low quality sites like content farms."

Google introduced series of algorithmic updates before penguin to filter the low quality webpages and to improve the quality of Google SERP's by reducing the pages with thin and unauthentic content.

According to Matt Cutts, Content developed/rewritten should be of high quality and panda should not be able to match at least any 2 pieces of the content on the same topic of the original content and this entire exercise is to offer content which adds significant value to the users of it.

Many classifieds and property portals will rely heavily on Google for traffic with/without adequate details due to which the visitors may be misguided with the partial information that is available with the listing which users provide. Classifieds and listings website(s) such as yellowpages.com and yelp.com should be able to gather adequate information from the visitors for business/property/job/services/oth…
1 comment
Read more