Skip to main content

Monitor your links to Disavow

Sometimes we find it too hard and unable to understand the facts behind drop in the rankings and traffic. One of the best places as a webmaster/website owner is to visit the Links to Your Site section in the Google webmaster tools. Review all the three sections "Who links the most", "Your most linked content" and "How your data is linked" and record all changes to compare with your previous data to observe and understand the changes. I recommend, all the webmasters should maintain a back-up of these metrics periodically and If you don't have the past data please start taking backup's from now onwards. In either case, follow the below steps:

1) Identify the links which are relevant and try to analyse the strength of the links.
2) Identify the links which are not relevant.
3) Try to find out the links with repetitive/irrelevant anchor text from both sets you identified in step 1 and 2.
4) Based on the Strength and Anchor Text of the links and other priorities (if any) separate the links identified in step 1 which you want to discontinue. 
5) Club the links from step 2 and 4 and prepare your disavow file.
7) Select the portal to which you want to upload the disavow links.
8) Click "Disavow Links" Button.
9) Choose the file from your local Computer.
10) Click "Submit"

What happens once you submit the file?

Once it has been updated you will receive a message with subject line Disavowed links updated and it may take while to get the changes effected.

Note: It is always recommended to contact the relevant webmaster to either tweak the anchor text if you believe the link good enough to continue or to remove the link before submitting it into the disavow file.

The other site owners may seek money to remove the links from their website. I recommend not to encourage such things and carry on including those links into disavow file. Do the same with non-response scenarios.

Good Luck!


Popular posts from this blog

Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets.  Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Four Pillars or Content Marketing

Content marketing has become very popular during the digital age. Well, what are the 4 most important pillars of content marketing . 1) Emotional - feel something while reading (Ex:smile, laugh, funny) at a emotional level. 2) Information - alongside factual data, content should be able to explain how to or what to do or where or why etc or how it effects day 2 day life examples. 3) Aspiration - create content to inspire to set goals or changes they should to improve quality of life or deal with problems. This could enable people to act in social media with likes or shares. 4) Identity - when we write content we should focus specific audience (again depends on the topic) which may be 5% of the audience but it should compel them with good information so that they will become your return visitor. Also keep in mind in which media you are sharing this information such blog or social media or linkedin or snapchat. Community management is also important when your share the content

Developing a Holistic SEO & Online Strategy

 Identify the components of your business which may include Rich Media experience to interact with Videos, Social Media, Community Forum, Blog, Mobile Website/APP and a cool Website. Try to figure out how these components are connected which may defines your visitor journey to conversion(s). Now we shall go through the steps of building Search Engine Optimization strategy.  1) Searcher Persona Workflow: Typically, a visitor journey will follow the steps shown in the below diagram. Firstly, visitors enters a search term to perform a Search in a search engine. Secondly, visitors will look for relevant results in SERP to click and enter a website which may offer the intended information, products or services.                                  Figure 1.1 - Searcher Persona Workflow   Third, visitors may go through the content of your page(s) if the visitor selects your result in search page and then goes to the last step of conversion provided if the visitor(s) satisfy wit