2014 Insights of Search Engines Optimization:
Search engine Rankings matters as long you can attain traffic from keywords that are relavant which cannot generate macro and micro conversions. This gives raise to several questions on what you should focus on:
1) Should focus on most important/profitable products or services.
2) Making changes to the website to increase the conversions.
3) Identify high converting keywords and Ubersuggest and Keyword Planner from Google helps to find more related terms to your main keyword to develop keyword strategy. In addition you can use the tools such as Semrush and Majesticseo to know more terms used by your rivals.
4) Prepare and execute keyword strategy to use them effectively in your website.
5) Start Using long tail keywords which in turn include your main keywords as most of your competitors still focusing on the two-term keywords. Long tail keywords can easily be incorporated into the scentences while including the main keywords (2-word) into the content may appear as if keyword stuffing. Also, this would restrict you to use the related/synonyms terms.
6) It's better to write 150-200 word high quality content instead of 800 words content which is not useful for the visitors.
7) Less good quality/relevant links are important than hundreds and thousands of links.
8) Don't get into the false notion that SEO generate instant results. It's long term process to accomplish the break-even.
9) Crowdsourcing gives your SEO content a leverage to reach new success levels by helping to produce consumer centric content. Consumer centric content helps to increase in conversions, social sharing and visitor engagement which increases the loyalty of your website.
10) Always try to think "what problem you are trying to solve?" of your customers or vistors to produce high quality SEO content in your articles or blog or buying guides.
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| Website elements for SEO |
Search engine Rankings matters as long you can attain traffic from keywords that are relavant which cannot generate macro and micro conversions. This gives raise to several questions on what you should focus on:
1) Should focus on most important/profitable products or services.
2) Making changes to the website to increase the conversions.
3) Identify high converting keywords and Ubersuggest and Keyword Planner from Google helps to find more related terms to your main keyword to develop keyword strategy. In addition you can use the tools such as Semrush and Majesticseo to know more terms used by your rivals.
4) Prepare and execute keyword strategy to use them effectively in your website.
5) Start Using long tail keywords which in turn include your main keywords as most of your competitors still focusing on the two-term keywords. Long tail keywords can easily be incorporated into the scentences while including the main keywords (2-word) into the content may appear as if keyword stuffing. Also, this would restrict you to use the related/synonyms terms.
6) It's better to write 150-200 word high quality content instead of 800 words content which is not useful for the visitors.
7) Less good quality/relevant links are important than hundreds and thousands of links.
8) Don't get into the false notion that SEO generate instant results. It's long term process to accomplish the break-even.
9) Crowdsourcing gives your SEO content a leverage to reach new success levels by helping to produce consumer centric content. Consumer centric content helps to increase in conversions, social sharing and visitor engagement which increases the loyalty of your website.
10) Always try to think "what problem you are trying to solve?" of your customers or vistors to produce high quality SEO content in your articles or blog or buying guides.
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