Amazon tops Search spend in Google Advertising

Google's top 25 U.S. search-ad buyers alone spent $1.34 billion last year. Amazon spent $157.7 million on Google U.S. search ads in 2013, by far the most by any company, according to Ad Age DataCenter's first ranking based on data from AdGooroo, a Kantar Media company focused on search marketing. adage.com

Amazon.com

Google's 25 largest U.S. search-marketing advertisers in 2013

Top 25 Companies by Ad Spend

Walmart and Sears, amazon's competitor in retail e-business stood 7th in the paid search expenditure with $59.7 million. Homedepot, BestBuy, Target and Macy's couldn't be able to make in the top 10 and stood 15th, 18th, 20th, and 23rd respectively.

Core strengths of Amazon.com are Search & Social traffic, wide affiliate networking, excellent customer satisfaction alongside wonderful user shopping experience using the cloud computing and web Services.

Comments

Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets. Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Four Pillars or Content Marketing

Content marketing has become very popular during the digital age. Well, what are the 4 most important pillars of content marketing . 1) Emotional - feel something while reading (Ex:smile, laugh, funny) at a emotional level. 2) Information - alongside factual data, content should be able to explain how to or what to do or where or why etc or how it effects day 2 day life examples. 3) Aspiration - create content to inspire to set goals or changes they should to improve quality of life or deal with problems. This could enable people to act in social media with likes or shares. 4) Identity - when we write content we should focus specific audience (again depends on the topic) which may be 5% of the audience but it should compel them with good information so that they will become your return visitor. Also keep in mind in which media you are sharing this information such blog or social media or linkedin or snapchat. Community management is also important when your share the content

Developing a Holistic SEO & Online Strategy

Identify the components of your business which may include Rich Media experience to interact with Videos, Social Media, Community Forum, Blog, Mobile Website/APP and a cool Website. Try to figure out how these components are connected which may defines your visitor journey to conversion(s). Now we shall go through the steps of building Search Engine Optimization strategy. 1) Searcher Persona Workflow: Typically, a visitor journey will follow the steps shown in the below diagram. Firstly, visitors enters a search term to perform a Search in a search engine. Secondly, visitors will look for relevant results in SERP to click and enter a website which may offer the intended information, products or services. Figure 1.1 - Searcher Persona Workflow Third, visitors may go through the content of your page(s) if the visitor selects your result in search page and then goes to the last step of conversion provided if the visitor(s) satisfy wit

ThatsWiki - Digital Learning to develop Strategic Thinking and Execution.

Search This Blog