Google Tag Manager and Predictive Analytics

Google releases new tag manager helps to digital marketing to gather fast and flexible data to analyse the use behavior on which you can depend for further analysis and make smarter decisions. Little head's up with terminology change in rules vs triggers. What once called as rules are now triggers and macros are variables.

Image: google.com

Predictive analytics is going to play bigger role to develop digital marketing strategy in identifying market trends and understanding customer needs and preferences.

IMG source: api.ning.com

To get best out the predictive analytics make sure you define the goals of your digital marketing strategy. This could leverage the below advantages:

1) Nurture the leads.

2) Customer centric.

3) Design the campaigns according to market trends.

4) Create opportunities and revenues.

5) Improve user experience.

6) Be the first to predict the changes in the market trend.

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