Google Tag Manager and Predictive Analytics

Google releases new tag manager helps to digital marketing to gather fast and flexible data to analyse the use behavior on which you can depend for further analysis and make smarter decisions. Little head's up with terminology change in rules vs triggers. What once called as rules are now triggers and macros are variables.

Image: google.com

Predictive analytics is going to play bigger role to develop digital marketing strategy in identifying market trends and understanding customer needs and preferences.

IMG source: api.ning.com

To get best out the predictive analytics make sure you define the goals of your digital marketing strategy. This could leverage the below advantages:

1) Nurture the leads.

2) Customer centric.

3) Design the campaigns according to market trends.

4) Create opportunities and revenues.

5) Improve user experience.

6) Be the first to predict the changes in the market trend.

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Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets.

Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Developing a Holistic SEO & Online Strategy

Identify the components of your business which may include Rich Media experience to interact with Videos, Social Media, Community Forum, Blog, Mobile Website/APP and a cool Website. Try to figure out how these components are connected which may defines your visitor journey to conversion(s). Now we shall go through the steps of building Search Engine Optimization strategy.
1) Searcher Persona Workflow: Typically, a visitor journey will follow the steps shown in the below diagram. Firstly, visitors enters a search term to perform a Search in a search engine. Secondly, visitors will look for relevant results in SERP to click and enter a website which may offer the intended information, products or services.

Figure 1.1 - Searcher Persona Workflow Third, visitors may go through the content of your page(s) if the visitor selects your result in search page and then goes to the last step of conversion provided if the visitor(s) satisfy with your products/services that you are offering and …

User Behavior Causes of Bounce Rate

No interaction whatsoever with entrance/first landing page of your website by the visitor during a session shall be treated as bounce rate.

Causes of bounce rate:

1) Usability issues

    Bookmark a page to load in a browser tab everytime user opens a new browser and not interacting with the page can be considered as bounce rate.

    Several other attributes constitute to user behavior that can be considered as bounce rate.

2) Site Design

    Though the pages are tagged properly and still experiencing the high bounce-rate try change the design and layout of the landing pages.

    Optimize the pages with relevant search terms that bring more users.

    Use Menus with links that can lead to more appropriate information which user may find relevant (or intended to visit) to the entrance page.
3) Found the information required quickly and left the page.

You can do very less about the this case except changing the time settings in analytics to appropriately measure your bounce rate.

4) Single page sit…

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