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Showing posts from November, 2014

Gartner Survey on Digital Marketing Impact

Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets. 



Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.

Srikanth Akella's invitation is awaiting your response

Srikanth Akella would like to connect on LinkedIn. How would you like to respond? Srikanth Akella

Webmaster Tools: Mobile Usability reports.

Google has released a new feature to track the mobile usability issues in webmaster tools. A link has been placed under Search Traffic in left menu of the webmaster Tools interface. 
Mobile usability reports show usability errors of various types such as Viewport not configured, touch elements too close, small font size, flash usage, content not sized to viewport. One can observe all these in the below image to get better idea.



How to use mobile usability reports?
Webmasters can start using this report to measure the mobile webpages performance and corresponding errors. This report helps to identify the grey areas and fix them to make the website compatible for several devices.
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I'd like to add you to my professional network on LinkedIn

Srikanth Akella would like to stay in touch on LinkedIn. Srikanth AkellaSr Manager at Bip & Sum Software SolutionsHyderabad Area, India

Various Reasons for Website Page Exits

Let's understand the difference between Exit rate and bounce rate. During a session if the visitor views multiple pages and leaves at a certain point will contribute to Exit rate. If the visitor leaves the page as soon as after landing on the page without pageviews will contribute to Bounce rate. Page exit of any form, including bounce rate criteria, will be used to compute the page exit and reversal is not true.
Also Read: User Behavior Causes of Bounce Rate.Behavior:Exit Rate vs Bounce Rate


1) Bad Navigation one of the main reason why a visitor leave your website. Visitor often confuse how to find the related content or unable to identify the links to your important sections due to bad navigation. Group all the important links of your website and place them in main menu and don't bury the links into the content.
2) Too Many Ads may cause the website visitor leave your website which often causes to page exit and bounce rate as well. This occurs by clicking on the ad or annoy…