- 4 R's that encourage facebook advertising
- Reach :- You can reach many audience very quickly.Relevance :- Can edit the target audience to filter the unwanted reach.
Repetitive :- You can target the same group of chosen audience on successive days/weeks/occasions.
Responsive :- You can observe & measure the response from the audience quickly.
- 4 R's that encourage facebook advertising
Gartner conducted a survey in UK, canada and USA with 315 marketing executives and predicted the figures of digital marketing spend will increase by 17% in the year 2015 as most of the respondents are pro digital marketing expenditure. Gartner research director Jake Sorofman, also mentioned that is's very difficult to gauge upon how much spend is going to increase as the companies are maintaining seperate digital marketing budgets. Although, digital platforms are transforming the ways of marketing, Print and broadcast still dominate the advertising spend as many companies yet to hit double digit mark in sales revenue from digital platforms apart from UK.
Comments
Post a Comment