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Four Pillars or Content Marketing

Content marketing has become very popular during the digital age. Well, what are the 4 most important pillars of content marketing.

1) Emotional - feel something while reading (Ex:smile, laugh, funny) at a emotional level.

2) Information - alongside factual data, content should be able to explain how to or what to do or where or why etc or how it effects day 2 day life examples.

3) Aspiration - create content to inspire to set goals or changes they should to improve quality of life or deal with problems. This could enable people to act in social media with likes or shares.

4) Identity - when we write content we should focus specific audience (again depends on the topic) which may be 5% of the audience but it should compel them with good information so that they will become your return visitor. Also keep in mind in which media you are sharing this information such blog or social media or linkedin or snapchat.

Community management is also important when your share the content across so…